According to a new report, AT&T may try to market the iPhone to business users as well as consumers. Mobile and enterprise IT analysts, however, are not so cool with the idea.
The report is based on an anonymous source at AT&T, but the announcement is not a shock. Given the iPhone’s innovative design and features as well as its $499.00 USD and $599.00 USD sticker prices, business users and enterprise IT departments are a good target.
Many insiders have suggested that AT&T and Apple might try to sell the iPhone to business users.
Mobile business analysts, however, recommend that business users avoid the iPhone, at least for now:
If AT&T announces that it will be marketing the phone to enterprise customers, “we’d be against it,” said Ken Dulaney, an analyst with Gartner, who said he hasn’t heard of such a plan from the operator. “We’d immediately tell our customers that’d be a very serious mistake.”
No matter what kind of reputation a vendor has, if it’s making its first phone, Dulaney would be unlikely to recommend it. “Building a phone is one of the most difficult things to do,” he said.
Also, the iPhone is expected to have a number of shortcomings for business users, he said. For example, it doesn’t have a removable battery. “You’d be crazy to buy without that,” Dulaney said. The phone has multiple processors, which consumes more battery life than single processors, he said.
What do you think? Will AT&T target the iPhone to business users as well as consumers? And if so, will any enterprise IT departments actually deploy the iPhone? Or will it remain an SMB device in the business market?
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