Do you ever really look at people’s e-mail signatures? I don’t usually, but I was looking for contact information for a colleague recently, which led me to scrutinize his signature.

It was a museum of 20th Century communications: The streetmail address and fax number was in there, but no instant-message ID or Skype account.

That got me to thinking about e-mail signatures and I started scanning my in-box looking at how people signed their mail. I’ve made the following observations:

Important people don’t bother with e-mail sigs.

Your e-mail signature reflects how powerful you are. If you were profiled on MSNBC, you don’t need an e-mail signature.

The primary purpose of an e-mail sig is to let people know who you are and how to contact you. If you’re really, really important, your e-mail recipients had better already know that.

The longer your e-mail signature, the lower down the food chain you are.

Some people put a whole novel in their e-mail signature:

  • Their full name, including “Jr.” or “Sr.”
  • Job title, which generally includes both the words “deputy” and assistant.
  • Streetmail address with mail stop.
  • Business phone number, with different versions for people dialing from the internal corporate PBX vs. people dialing from outside.
  • E-mail address. ‘Cuz it’s not like it’s in the “From:” line of every e-mail or anything.
  • And finish it off with an inspirational quote from Battlestar Galactica.

If that’s a description of your signature, then you’re a flunky. Time for a Starbucks run, Commander Starbuck.

So Geek With Laptop readers, what do you think people should put in their e-mail signatures? What do you have in yours?

As for my own e-mail signature, I have two versions depending on who I’m e-mailing. One with just my name and the other with my name and contact number.

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