It was only a matter of time until bloggers and technologists began touting Twitter as a business tool.
I can hear you already: How on earth can a blogging tool that restricts users to only 140 characters be useful for business?
The answer is easy: Twitter is a communications tool. If your business needs to communicate, then it needs to Twitter.
Twitter could be a powerful communications tool for business groups that need live interaction.
Everything from sales and marketing teams to IT could use Twitter to both check their teammates’ availability and to extend their workflows into real-time mass collaboration.
You can achieve all of this while users access Twitter on both mobile devices and desktop PCs with no additional platforms or investment. That’s a truly seamless application experience.
Twitter could make impact the live events business too.
Imagine being able to get real-time updates from all of your business contacts at a big show like CES or CTIA.
I also expect to see Twitter and Twitter-like services make their way into online live events too, where real-time Twitter boards could enhance the level of interaction for happenings like Webinars and videocasts.
What do you think? Can you see Twitter adding value to your business? Or is Twitter nothing more than the latest Web 2.0 flash in the pan?
October 3rd, 2008
2 Comments at "Using Twitter As Business Tool"
I really want to like Twitter, but I just don’t quite get it yet. Is it the best or worst of blogging and instant messaging? Wouldn’t a real-time twitter board just be a group chat? What is it that makes it different than anything out there besides a cutesy name?
Maybe I’m just not the target demographic - I’ve never been one to do text-messaging on my phone either.
[...] back in March Mike Sansone wrote a short piece on how twitter could be used as a business app and Sean aka Geek with Laptop was definitely thinking along the same lines but on a broader scale in June. This month it’s [...]
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