The (WTF) Apple Mac Store In Seattle

Poking around Flickr this morning, I came across this neon sign for The Mac Store:

The Mac Store

Running “The” along the side isn’t bad typography, but the lack of a visual break between the T and H makes it look like “WTF”. Yay geek humor.

Photo Credit: Jeff Carlson

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6 Comments

  1. CLibra
    August 26, 2007 at 1:56 pm

    Hilarious…took me a while to spot the “The”, a literal WTF moment :P

  2. Justin Kistner
    August 26, 2007 at 3:06 pm

    This made me smile.

  3. LobsterMan
    August 27, 2007 at 1:15 am

    LOL. it took me a while to see the word “the”…

  4. August 27, 2007 at 5:54 am

    Go visit the WTF Mac Store…

    I saw this picture on the “Geek With Laptop” site. I know what it’s supposed to say, but all I can see is one big “WTF!!!!”. This is a good little example of what can happen when sign writing goes just that little bit wr…

  5. hthth
    August 27, 2007 at 10:13 am

    Haha, I didn’t even see it said ‘The’ until I’d both read your comment and looked at it twice.

  6. Myra
    August 29, 2007 at 10:11 pm

    That makes me chuckle. :)

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