In an interesting snapshot into mobile platform development, it looks like there will be some serious changes in 2011. If 2010 was the year of the iPhone and iPad, then 2011 is going to be much less of a monoculture, with Android and Windows Phone 7 devices both on the rise.
Millenial Media, together with technology analysis site Digiday and Jordan Rohan from Stifel Nicolaus have released the results of their study into the current and likely future state of mobile app development. In a detailed survey, developers, publishers, and advertisers were asked just how they would be spending their time in 2011.
They say that a picture is worth a thousand words, and the chart above illustrating 2010 and 2011 is mostly self explanatory with regard to how the industry is likely to change. Mobile innovators Apple are likely to feel the pressure more than anyone else, as consumers seek out alternatives to the iPhone and iPad.
Devices using the Android OS have already experienced massive growth in 2010, and this is only likely to accelerate in the next 12 months. However, perhaps the biggest mover and shaker will be Windows Phone 7, which is somewhat surprising when you consider that it’s not yet a tested platform. Perhaps the big and trusted Microsoft name is enough to inspire confidence in developers.
Based on these figures, the amount of developer attention going into RIM BlackBerry applications is likely to stay much the same, with bit players Palm and Symbian both on the decrease. The Apple iPad looks like it will receive roughly the same amount of attention from developers, while the iPhone will only see about a third.
While this is just a single study and only time will tell the exact impact that multiple OSs will have in the mobile marketplace, 2011 looks like it will be much more diverse and interesting than 2010 in terms of mobile app development.