Kobo are entering the tablet market, with the introduction of the Vox. The 7 inch Kobo Vox is an affordable $200 tablet that runs on Android and is likely to offer competition to the Amazon Kindle Fire.
Kobo are mostly known for their e-book devices, and the Vox is an extension of the technology used in these products. However, it features a full colour touchscreen and enables users to watch movies, browse the web, listen to music, and play video games as well as read e-books.
“There are a lot of different needs in the market,” said Kobo chief executive officer Michael Serbinis, adding “We’re going after a customer that’s a reader first, and wants to consume all kinds of media.”
the Kobo Vox runs a full version of Android 2.3, features a 7 inch 1024 x 600 resolution AFFS+ display with multi-touch, and has access to over 15,000 free applications. It also features a 7 hour battery, 8GB of internal memory, and support for up to 32GB of SD storage.
As we enter the 2011 holiday season, it seems the tablet market is diversifying more than it ever has before. On one end of the spectrum you have tablets like the upcoming Asus Transformer 2 which are almost like netbooks, and on the other you have the Vox and the Kindle Fire which are like supercharged e-book readers.
“They’re going to sell a fair number of these things at Christmas time,” said Kaan Yigit, president of Toronto-based Solutions Group, adding “Two years for now, nobody will be selling one-trick pony e-readers … [Kobo has] a substantial portion of the e-reader market in Canada, but they have zero in the tablet market. That’s the one that’s growing.”
The Kobo Vox is already open for pre-orders, with the device officially available in stores on October 28. With Kobo already having worldwide distribution in over 100 countries, the Vox could become a serious competitor in the budget tablet market.