When it comes down to brass tacks would you consider a laptop or a computer to be an essential item that you could not possibly live without? Has the recession caused you to cut back on shopping and on entertainment? Is a flat screen television really important to you?
Pricegrabber, a leader in online comparison shopping and which happens to be a part of Experian global information services company, recently conducted a survey and the results show that men are more likely than women to see a laptop as a necessity, but more about that later.
The survey was exploring the impact of the economy on online consumer behaviour in its latest Consumer Behaviour Report, Economic Trends in Consumer Spending and men and women see things differently although surely most of us already knew that.
A total of 3,156 online customers participated in the survey over a period of two months and the results show that men are responding to the recession in a different way to women and have a different attitude towards technology.
Basically it is women who are cutting back more but it is men who see technology as more important.
Key results of the survey include the following:
- 74 percent of women said they were spending less when eating out compared to 66 percent of men
- 72 percent of women are spending less on entertainment compared to 64 percent of men
- 55 percent of women are buying fewer items online compared to 42 percent of men
- 69 percent of women are buying fewer items in stores compared with 59 percent of men
Now in the survey a necessity was defined as “an item that they cannot live without”. What is curious here is that the results revealed that men and women view technology differently with men valuing it more than women. Wonder why that is?
- 88 percent of men considered a laptop or a computer as a necessity whereas only 79 percent of women thought the same.
- 73 percent of men thought that a high speed interest connection was a necessity whereas only 64 percent of women thought so too.
- 20 percent of men thought that a flat screen television was a necessity compared to only 10 percent of women
Ok but could someone please tell me why we really need to know all this?
