Sony are set to join the tablet revolution, with CEO Howard Stringer announcing that the company plan to deliver a Honeycomb based tablet before the end of the year. Lots of analysts are excited about what Sony may bring to the table, as perhaps the only company that is capable of differentiating themselves and offering some real competition to the Apple iPad.
There are a number of reasons why Sony are capable of producing a great tablet, including their expertise in gaming, hardware design, software services, and consumer focused development. “Sony could build an amazing tablet that can differentiate itself from the multitude of other tablets by bringing synergies across Sony’s many device and content categories,” said tech analyst Azita Arvani of the Arvani Group.
There is a lot of talk about exactly what Sony will bring to the table, with many people expecting a different form from the standard flat-backed design. However, a slightly curved form factor is just one of the rumours doing the rounds, with others including a 9.4 inch screen, the inclusion of the PlayStation suite, and interaction with other Sony technology.
“Sony could build an amazing tablet that can differentiate itself from the multitude of other tablets by bringing synergies across Sony’s many device and content categories,” said Arvani, adding “Other major iPad rivals, including Samsung and Motorola, do not have such an extensive array of in-house capabilities as Sony does.”
While the confirmation of a new Sony tablet is exciting, there is a lot for them to do before they can threaten even a portion of the iPad market. However, Sony are a big enough name without having to compete directly with Apple like many other tablet manufacturers are, and their gaming heritage specifically may be enough to help them engage with an alternate market.
“I don’t think a Sony tablet will be a serious challenger for the iPad at first, but if people keep using it for games only or mostly, then they might just have a new following, and it might not be intended to be an iPad challenger,” said Peter Eckert, chief creative officer of Projekt202.