Samsung has become the number one smartphone vendor in the world, moving past Apple and Nokia in the third quarter results. However, according to figures released by Canalys, when the United States results are isolated, HTC have the number one spot.
According to Strategy Analytics Senior Analyst Alex Spektor: “Samsung shipped 28 million smartphones and overtook Apple to become the world’s largest smartphone vendor by volume with 24 percent market share. Samsung’s rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution. Samsung has demonstrated that it is possible, at least in the short term, to differentiate and grow by using the Android ecosystem.”
However, while the rise of Samsung and Apple’s fall may seem like a big deal, these results have a lot to do with timing and release schedule differences between the two companies. Because the iPhone 4S did not come out until the end of the quarter, most of its sales were not included in these results. In contrast, Samsung’s results were helped along with strong sales of Galaxy phones during the quarter.
Samsung’s rise to the top position is still impressive however, although there is also a lot of excitement surrounding the HTC results in what is the largest global market for smartphones. “However you count it, HTC has become a deserved leader in the US smart phone market,” said Canalys analyst Chris Jones in a statement.
“This is an awesome achievement for HTC, which has built a premium brand in a highly competitive market in just a few short years. It now has a strong range of 4G Android products, with devices ranged by each of the major carriers, and offers some of the most compelling and differentiated products found on the platform today.”