Too Busy Online To Eat? Facebook Has The Answer…
The latest Facebook application may leave you a little surprised. Pizza Hut, ever mindful of the increasing time we all spend online is launching a Facebook applet to enable users to order pizza without logging off and picking up the phone!
Of course, in the bad old days of dialup connections, we all had to use our mobile phones to order pizza if we didn’t want to log off – or go without and eat real food like sandwiches. Now that we have broadband and don’t need to log off to make a call, the clever guys at Pizza Hut have even having to stop typing and mouse stroking to feed ourselves, by offering us a whole new “pizza experience” (at least, that’s what Pizza Hut are calling it…).
Bob Kraut, VP, Marketing Communications at Pizza Hut says; “Facebook is the next logical step for Pizza Hut. As Facebook’s popularity grows among younger socially connected consumers we have the opportunity to provide a pizza experience they will love — our convenient ordering combined with Facebook’s relevance.”
The new application is rather imaginatively called “Pizza Hut Interface,” and allows registered pizzahut.com users to stay in Facebook and browse the Pizza Hut menu and order from within Facebook. Have these guys never used tabbed browsing? Still, for those of us who only ever eat one type of pizza, or whose memory cells have been totally fried by too much surfing the net, it even stores favourites, in fact, they seem to have thought of everything!
Of course, there’s going to be a promotional launch, when Pizza Hut will have free giveaways – Facebook users becoming a Pizza Hut fan will be entered into a draw for a $50 Pizza Hut gift card each week to the end of the year!
To coincide with this techno-gastronomic extravaganza, Pizza Hut will have a new redesigned Facebook page, where we can download the new application and add the page to our favourites. You’ll be able to post all your favourite Pizza Hut-related stories, photos and videos (presumably filmed over webcam if you’re dining on internet pizza on a regular basis). Or maybe there will be a new craze of webcam pizza parties… uniting friends across the world for internet pizza.
Facebook’s mission is “to give people the power to share and make the world more open and connected”. That doesn’t seem totally in line with sitting at home eating pizza in front of a computer screen, but who are we to judge? Facebook is the fourth-most trafficked website in America with over 90 Million active users. That’s a lot of pizza.
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