The launch of NVIDIA ION graphics processors later this year is being welcomed wholeheartedly by industry analysts, game developers and software companies including the likes of In Stat, an analyst firm specialising in mobile internet and digital entertainment markets, Microsoft, Google, Electronic Arts and Adobe.
NVIDIA ION graphics processors will power a new generation of computers which are smaller and more energy efficient. They will significantly improve the visuals on small PCs and speed up graphics performance by up to ten times the speed of similar systems without the ION graphics processors according to NVIDIA.
This is of course will be a huge plus for any graphics based applications including software and games and will no doubt please the consumer.
“Providing superior performance for one of the fastest growing market segments makes NVIDIA ION a winner,” said Jim McGregor, chief technology strategist at In-Stat “Consumers today want less expensive PCs with more capabilities, which is exactly what ION delivers. Users can suddenly do more with their systems, and developers benefit from an expanding market. It’s a win-win for the entire industry.”
“ION enables consumers with new mini-notebook and small desktop systems to access and play a larger library of Windows games, creating incredible opportunity and access for all gamers,” said Corey Rosemond, group manager, Microsoft Games for Windows program.
“NVIDIA and Google will bring the Earth into view for millions of new users,” said Stefan Kuhne, Google Earth software engineer. “We’re really impressed with how well Google Earth will run on affordable PCs powered by ION graphics processors. It will raise the industry standard for entry-level graphics.”
“New affordable and powerful PC hardware like ION is going to change the landscape of PC gaming,” said Ben Cousins, executive producer at DICE, a division of Electronic Arts. “This new mass-market target audience is a perfect match for Battlefield Heroes.”
And then we have Bryan O’Neil Hughes, product manager for Photoshop at Adobe, who said: “Along with the built-in productivity features and time-saving capabilities in Photoshop CS4 and Photoshop CS4 Extended, the NVIDIA ION platform supports new hardware-accelerated functionality in the software and extends the feature set on small, low-powered systems. Efficiency is key for our customers’ design and photography workflows. Harnessing the power of the GPU allows for the utilization of new features and a more fluid experience in Photoshop.”
It all sounds good to me. ION-based PCs will arrive in the second quarter of 2009 and will be available from all leading PC manufacturers.
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