The increasing need to have the Internet on the move is a well-known phenomenon, but now some particularly impressive sales figures have been released to back up the fact that we are increasingly reluctant to leave our Internet connections behind when we leave the house or office.
According to recent sales figures released by Canalys in relation to the European PC market, PC sales are up 27 per cent, with the third quarter sales showing the biggest increase of the year so far.
And it is consumer sales that are behind these figures, which have rocketed by 46 per cent. This is yet further proof that hardy consumers are simply not willing to let something as minor as a global credit crunch and recession keep them away from the latest computers on the market.
But it is the performance of netbooks that are getting everyone excited. Adrian Drozd, a senior analyst at Canalys, said that without netbook sales, the overall growth “would have been just 22 per cent”. However, even more intriguing is that the netbook market is still in the “early adopter” phase, and is likely to just keep on increasing as time goes on.
Two companies that have been particularly happy about this are Asus and Acer, and it’s not hard to see why. Asus’s sales grew by a whopping 150 per cent, and Acer saw 62 per cent market growth, which is definitely a thing worth celebrating.
However, all this excitement in the netbook market has led to concerns for Dell, whose position in the top three is “under threat”, according to Andy Buss, the principle analyst at Canalys.
This all means that Dell is going to have to pull its socks up, and focus on its “manufacturing and go-to-market strategies”, according to Buss.
But for now, it is clear that the netbook market is really in the driving seat when it comes to sales, and as they continue to get smaller and cheaper the only things to be getting bigger are the bank accounts of Acer and Asus.
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