The Apple iPad has dominated global tablet market for as long as it has been out there. Back in 2010 Apple released the first ever iPad and it became and instant hit. Many thought that Apple had taken a big game with a post PC product and most skeptics did not expect the iPad to take off the way it did. Fast forward two years and we have already been treated to an iPad mini and the fourth generation iPad. It is safe to say that iPads are not going away any time soon.
However it looks like Apple’s global dominance in the market it created on its own is now under threat. According to some new data the Apple iPad is rapidly losing market share to Android powered tablets. It seems unorthodox but the iPad really is under pressure from its Android powered counterparts.
The most recent data released by ABI Research reveals that iPad sales accounted for roughly fifty five percent of all tablet sales in the third quarter of 2012. Compare this number to the previous quarter and its an evident fourteen percent decline in global iPad sales. Its not because consumers have lost interest in Apple’s signature tablet. Its because Android powered tablets are beginning to capture their interest as well. To put things in perspective the last time iPad sales figures were this low in a quarter, it was back in 2010 when the iPad had originally been released.
Apple is certainly worried about the ever expanding Android tablet market. For years the company had made it evident that it was never going to release a 7 inch tablet. Earlier last month they finally released the 7 inch iPad mini. Most people think that this new iPad mini is actually Apple’s response to the growing mid-range tablet market that is dominated by certain key Android tablets such as the Kindle Fire and Google Nexus 7. Before the Nexus 7, the Kindle Fire was the most sold Android tablet around the world. However the iPad mini won’t do much good in increasing these numbers, analysts predict.
There are also a lot of options available in the market when it comes to Android tablets. Many manufacturers make their own Android tablets which have unique features. Consumers are more attracted towards Nexus 10, Nexus 7 and the new Kindle Fire HD. All three are poles apart from each other yet run Android OS and collectively they are close to trumping iPad’s domination in the global tablet market.