I have said this at countless conferences and on various social mediums, the success of a mobile platform depends primarily upon the apps that are available for it. The game has shifted and now apps are the focus of consumers before they make a decision about a device they want to buy. There are lots of app discovery engines on the internet but now Facebook has stepped in to this arena as well. Facebook App Center for iOS and Android has been released with initially over 600 apps. Facebook announced App Center earlier last month.
Facebook is the world’s largest social network with over 900 million users. Most of the users access it using their mobile devices, through native apps or web apps. iOS and Android are too mobile platforms that are most used around the world. The app ecosystem for these platforms is a very lucrative business and surely many online and offline businesses depend on such apps for their sustainability.
The search for great new apps is a never ending journey. Most users rely upon reviews made by websites while others rely on app engines to pick out their latest downloads. Facebook has done something truly remarkable with the App Center. This new venture not only brings Facebook apps to said platforms, but it also provides users an opportunity to read reviews and rate apps downloaded by other users. The App Center has been initially launched with over 600 apps, some of which are popular ones such as Draw Something, Pinterest and Ghost Recon Commander.
Facebook App Center brings the social element to the process of searching and downloading apps. On the App Center website itself, apps can be checked out in detail without having to download each and every one that catches you eye just to get a glimpse of what it offers. Installing apps is also very easy. Those which can be downloaded straight from Facebook App Center only need to be selected from a list followed by a simple click on the “Send To Mobile” button. The app will appear on the homescreen of your iOS or Android device from where it can be easily used. If the app has to be downloaded from the iTunes App Store or Google Play Store, the App Center will take you to the relevant medium from where you can download the app.
The App Center is currently live in the U.S. however the social network says that roll out for the world will be completed in the coming weeks. Facebook App Center can be accessed right now from here.