Comments on: European Study Reveals : Social Networking Increases Productivity http://www.geekwithlaptop.com/european-study-reveals-social-networking-increases-productivity Laptops, Netbooks, Gadgets - News and Reviews from the Geek perspective! Wed, 25 Nov 2009 20:57:49 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Matt Rhodeshttp://www.geekwithlaptop.com/european-study-reveals-social-networking-increases-productivity/comment-page-1#comment-56890 Matt Rhodes Thu, 13 Nov 2008 22:10:38 +0000 http://www.geekwithlaptop.com/?p=1951#comment-56890 Much of the reporting of the AT&T research has suggested that the report is refering to the likes of Facebook when it says that social networks improve their efficiency. Of course it isn't. And what it is saying is much more interesting.When the report refers to social networking, most of the examples cited are really of social tools (social networking, online communities, collaboration tools) being used more and more internally to help employees share, meet and learn. This is often the first step to then using similar tools externally, with customers and the public.I've written some more about this and what it means if anybody is interested:http://blog.freshnetworks.com/2008/11/so-how-does-social-networking-improve-efficiency-at-work/Matt FreshNetworks Much of the reporting of the AT&T research has suggested that the report is refering to the likes of Facebook when it says that social networks improve their efficiency. Of course it isn’t. And what it is saying is much more interesting.

When the report refers to social networking, most of the examples cited are really of social tools (social networking, online communities, collaboration tools) being used more and more internally to help employees share, meet and learn. This is often the first step to then using similar tools externally, with customers and the public.

I’ve written some more about this and what it means if anybody is interested:

http://blog.freshnetworks.com/2008/11/so-how-does-social-networking-improve-efficiency-at-work/

Matt
FreshNetworks

]]> By: Laimishttp://www.geekwithlaptop.com/european-study-reveals-social-networking-increases-productivity/comment-page-1#comment-56878 Laimis Wed, 12 Nov 2008 15:57:59 +0000 http://www.geekwithlaptop.com/?p=1951#comment-56878 That's funny, this is like asking if taking breaks increase your productivity. Of course people will say that their productivity increased or that they became more creative. Being allowed to use social networking sites during work hours is something that people love and will make it sound that it benefits the employer as well. But I doubt that browsing around profiles and engaging in social posts one minute will make you so much sharper at your work (accounting, software, administration) the next That’s funny, this is like asking if taking breaks increase your productivity. Of course people will say that their productivity increased or that they became more creative. Being allowed to use social networking sites during work hours is something that people love and will make it sound that it benefits the employer as well. But I doubt that browsing around profiles and engaging in social posts one minute will make you so much sharper at your work (accounting, software, administration) the next

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