I have heard enough chatter in the past couple of months about an iPad Mini. Now that may not turn out to be the official name for this unreleased device, but it points to a mid-ranged tablet that Apple is rumoured to release later this year. Since 2010, Apple has dominated the tablet market with it’s 9.7-inch iPad. No other manufacturer has gotten close to the success Apple has had with iPad. Now an analyst claims that the rumoured iPad Mini will be competition’s worst nightmare, should Apple choose to mass produce it.
Almost everyone has his or her own views about the unreleased iPad Mini tablet. The logic behind this device is to steal market share from Amazon Kindle Fire. Amazon’s 7-inch tablet, priced at $200 only, has had impressive sales in the short span of time after it’s release earlier last year. On the other hand, the iPad costs at least $499 for the 16GB WiFi only version. There’s a big market share that Apple has no influence in right now, and it obviously wants to venture in to that market. A mid-range moderately priced iPad is just the perfect thing.
Sterne Agee analyst Shaw Wu sent a note this morning to investors claiming that Apple has been testing iPads of numerous shapes and sizes since the year 2009. He makes a valid point that Apple’s competition has not been able to catch up with success of iPad 2 in 2011 or even in Q1 of 2012.
In March 2012 Apple released the New iPad, a slightly modified version of iPad 2 which too has set sales records. The competition has not been able to catch up with iPad 2 and Apple has already released a new model. So it is pretty evident that Apple dominates the high end tablet market, and it makes perfect sense if it wants to continue that streak in the mid-range tablet market.
The Amazon Kindle Fire has only been modestly successful. It’s $200 price point entices buyers who want the flexibility of a tablet without breaking the bank. Kindle Fire runs on a modified version of Android and offers WiFi, email and internet browsing. Right now Apple continues to manufacture and sell iPad 2, albeit $100 less than the prices for different models of the New iPad. If it were to manufacture an iPad of 7.85 inches and sell it at a moderate price point of $200 or more, there is no doubt in my mind that the iPad Mini will knock each and every competitor out of the ball park.