Android Becomes the Number One Smartphone Platform in the US

POSTED BY Greg IN Mobile, News ON 7 Mar 2011

comscore 110307 300x174 Android Becomes the Number One Smartphone Platform in the USThe Android platform has topped Research in Motion’s BlackBerry to become the largest smartphone platform in terms of US market share.  In the fourth quarter of 2010, Android grew 7.7% and pushed past RIM for the top spot.

New data released by comScore yesterday revealed what many analysts had been expecting.  Android now have 31.2 percent of US market share, with RIM in second place with 30.4 percent.  While this data is mostly from a pre-Verizon iPhone 4 period, Apple iOS only managed third place with 24.7 percent of the market.

While Google’s Android platform has been going through massive growth throughout 2010, these results are also partly due to slide of 5.4 percent by RIM.  In fact, Apple and Android were the only mobile platforms to experience any kind of growth, with Microsoft suffering a 1.7 percent dip and Palm also sliding 0.7 percent.

The survey of 30,000 mobile customers also looked at hardware, with Samsung in top spot with 24.9 percent of the market.  Apple were fifth in terms of its hardware presence with 7 percent, a number that is dramatically out of balance with the amount of media attention enjoyed by the company.

However, it is not until you take a look at the raw numbers that you realise just how huge this market really is.  In the January 2011 period, 234 million Americans over 13 used mobile devices, with 65.8 million of them owning smartphones.  Smartphone use is on the rise across the country, with an eight percent rise from the preceding quarter.

In terms of use, 68.1 percent of mobile subscribers used text messaging, 37 percent used a browser, 35.3 percent used downloaded applications, and 23.7 percent played games on their mobile device.  While the success of the Verizon iPhone 4 is likely to affect the data for next quarter, it seems nothing can stop Android in its rise towards global mobile domination.

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