A website To Help You Make Decisions

If you have difficulty making simple decisions like what to have for dinner this evening, where you should go on holiday or even if you should dump your partner or not, fret no more, a new site launched this week, hunch.com, will make the decision for you.

It sounds pretty bizarre but yes you really can have answers to all your life’s dilemmas and all you have to do is answer less than 10 questions to get them.

Hunch uses a question algorithm built by MIT computer scientists with backgrounds in machine learning. It is designed in such a way that the more the site is used the more intuitive Hunch will be.

6th 52 item / self portrait

Registered users are able to ‘train’ hunch, propose new topics, questions and answers and contribute to Hunch’s collective knowledge base, much like Wikipedia actually, so that Hunch will get better and better at giving answers.

Basically Hunch gets to know you, your personality and your personal preferences so that over time it will become smarter at giving you sound advice.

The new site based in New York City was created by Caterina Fake, co founder of the photo sharing site Flickr. Since the launch it has already received a number of positive press reviews. If nothing else, the overwhelming consensus is that the site is fun to use.

Ok so it’s only around 80 percent accurate at the moment based on user satisfaction responses but the brains behind Hunch are aiming at 90 to 95 percent which they believe is feasible the more ‘knowledge’ that Hunch gathers.

“What Hunch is doing is getting you to a decision” says Fake, and it targets users who need help choosing a product or a service.

Yep and that’s how it will bring in the cash. Some of the pages link to sites where you can buy the product or service that Hunch proposed and Hunch will obviously get a cut of everything that is sold via a link from the website.

According to the site blurb “The presence of a link to a retailer has no effect on the decision outcomes Hunch proposes. Within a given decision topic, it’s likely that some results pages will link to an online retailer, and others won’t. Some topics don’t have these sorts of links at all”

The new start up received $2 million from Bessemer Venture Partners and General Catalyst Partners.

It’s probably not a good idea to allow Hunch to make up your mind on more serious matters but for everything else why not?

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3 Comments

  1. Vincent
    June 18, 2009 at 10:07 pm

    Normally we go to our friends and relatives to takes decisions. But its very 1st time i have heard about we can go to a website to take decisions.
    I am not sure about this since i have never tried it out. I am really exited to see other people commenting here.

  2. Robert star
    June 19, 2009 at 6:46 am

    will our decision problems and their solution be publicly shown or is there any privacy?????

  3. David Stock
    June 19, 2009 at 9:16 pm

    I think there will be a lot of privacy. There will an account given for individuals to ask their queries from their own personal account.

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